4 Types of Digital Marketing You Should Consider for Your Business

Digital Marketing

Most people who plan to get jobs as Digital Marketers after college earn degrees in business, marketing, or advertising, but degrees in psychology, English, communications, and IT are useful, too. In many cases, nearly any degree can help your start your career as a Digital Marketer.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, but also text and multimedia messages as a marketing channel. A Digital Marketer’s job is to drive brand awareness and lead generation through digital channels, posting, and campaigns, or performing other work in an attempt to bolster a company’s …

Digital Marketing Certification Course - HubSpot Academy

Digital marketing is the promotion and marketing of goods and services to consumers through digital channels and electronic technologies. These digital channels can include the internet, mobile devices, social media platforms, webinars, search engines, online customer communities and other digital platforms.

Its helps an organization appeal to a much larger audience than it could through traditional marketing methods because the reach of the internet is worldwide.

An email marketing specialist creates and executes email marketing campaigns. They also create email templates, divide the audience into groups, evaluate the success of campaigns and generate compelling email content.

Search Engine Optimization (SEO)

Content marketing is the art of using a storyline with valuable information that translates to brand building and awareness among your target audience. The effects of content marketing are long term and your target audience are primed with information to take a profitable action. The key to an effective content marketing strategy is to build relationships with the target audience rather than posing.

Content marketing aims digital marketing at building relationships with potential customers and becoming a partner rather than an advertiser. It means content marketing is often used in inbound marketing strategies through a content strategy that focuses on providing value to the target audience with content.

SEO is the process of using organic tactics to rank high on search engines. It is a natural way of generating traffic to your website from the search engine results page. It doesn’t stop with just driving traffic to your website but it also has a part to play in converting these traffic into quality leads.

Social Media Marketing (SMM)

Social Media Marketing is the process of gaining traffic or attention from social media sites by posting content relevant to your target audience. Some of the popular social media sites include Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, and Snapchat.

Each platform has its own set of rules to market your product or service. Your blog content may be ideal for one platform, a simple picture will help you reach a wider audience in another platform. Also, there are platforms where only video content works. It’s important to identify your audience and create content accordingly. This channel helps them to better engage with their customers and create long term relationships.

Right from Content Marketing to Social Media Marketing, leverage all types of digital marketing techniques to reach your target audience with your product/service. When should you leverage these techniques? Send an email at media@techaffinity.com  about your business and we will find what’s stopping you!

Still unsure which platform to prioritize first?

Bonus: https://techaffinity.com/blog/4-types-of-digital-marketing/


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